Your brand is the face of your business, it represents the value of your venture and tells the world who you are. Branding makes you stand out in your industry, when I say stand out, it could be positive or negative. Yes, it can make or break you. As the world gradually prepares to say goodbye to the year 2017 and hello to 2018, you should be thinking of ways to upgrade yourself, and one way to do that is to boost your brand in the New Year.
Here are five effective ways to boost your brand in the coming year.
1. PUBLISH A BOOK
Writing a book and becoming a published Author is no doubt going to give your brand a significant push. When you write, make sure you clearly emphasize the benefits you offer you’re those who patronize you and boast about your strengths. This move will definitely attract new clients and promote your value.
You may need to get a branding expert to help you with the book.
2. SPEAK AT EVENTS
A lot of people get nervous when they hear public speaking. If you are one of such people, starting getting over the fear of facing a crowd from now. Speaking at events is a powerful way to boost your brand. You get a face to face interaction with people, your brand becomes more visible and in a way, speaking at events builds trust. So look for the right speaking events and choose a suitable topic for it, prepare yourself and practice a lot before the event day.
3. ORGANIZE WEBINARS
According to statistics, over 60% of marketers are using webinars for their businesses. A web-based seminar is no doubt one of the most effective ways to push your brand no matter your field. You can organize a presentation from the comfort of your home or office and reach a lot of people anywhere in the world in real time. After a webinar session, you could upload the video on YouTube where people can always watch.
4. MEMBERSHIP PROGRAMS
You are probably a member of one or more programs already. Build a type of membership program that is in sync with the nature of your business. It helps your brand to broaden the knowledge people have of your business, and when you are speaking in public, saying that you have a large number of people actively participating in your program can impress policymakers, it can also be a good way to raise funds.
5. INVESTING IN SPONSORSHIP
This is one of the most common ways to boost a brand. Investing in sponsorship programs have an almost immediate effect on your brand, there are many nonprofit organizations, television programs, radio shows, talent hunt shows and many others out there that you can sponsor. If you don't have enough money to invest in sponsorship, you can provide your services for free to any of those organizations in exchange for publicity.